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What’s Behind The New Look of Direct Clean?

Those of you who are long-time clients of Direct Clean have probably noticed that we have a whole new look! A new logo and website, new letterhead and brochures, and new signage on our trucks. And, our amazing employees are sporting new uniforms. Where did all of this come from? Why, after 25 years in business, with a strong and growing list of clients, did we do such a comprehensive makeover? The answer is simple: we realized that who we are as a company wasn’t clearly reflected in our marketing materials.

Our new tag line, “Clean. Green. Innovation.” Sums us up well. In a nutshell, Direct Clean is dedicated to being the most innovative commercial cleaning company in the industry. Expanding on this, we want our clients and prospective clients to know how committed we are to certain core values, including:

  • Using the most environmentally friendly approach to cleaning
  • Being straightforward, courteous, reliable, and easy to work with
  • Staying at the leading edge of industry best practices, and
  • Delivering exceptional value to our clients

As we always tell our clients: image matters. Just as impeccably maintained corporate offices and flagship stores reflect the quality of the services and goods our clients’ companies provide, our redesigned online presence now reflects the quality of the services Direct Clean. It also now clearly explains the values that we are committed to … the values that benefit our clients and employees, and therefore support our growth.

We hope you see all of this reflected in our new look as well as the more detailed information about our services and employees available throughout our website. More importantly, we are committed to making sure you continue to experience the benefits of our values in every aspect of the work we do for you.